{"id":481,"date":"2014-08-26T14:05:17","date_gmt":"2014-08-26T14:05:17","guid":{"rendered":"https:\/\/examinechina.com\/blog\/?p=481"},"modified":"2025-06-24T08:33:33","modified_gmt":"2025-06-24T06:33:33","slug":"made-in-china-goes-west","status":"publish","type":"post","link":"https:\/\/www.examinechina.com\/made-in-china-goes-west\/","title":{"rendered":"Breaking the Great Wall \u2013 &#8220;Made in China&#8221; goes West"},"content":{"rendered":"\n<p>Right from the beginning, Chinese products have been very well-known for their cheap price and inferior quality. People often saw them as tacky, and the \u201cmade in China\u201d tag was not welcomed. Thanks to the not-up-to-standard Chinese goods in small stores that spread all over Europe, China managed to quite permanently establish its name as the \u201ckingdom of mass production that only copies other brands\u201d. Many of us are probably not even aware of how many Chinese companies became successful in the West, despite the hardships and mistrust they had to face. Even though the cultural gap and historical stigmas are difficult to overcome, it\u2019s still not impossible to break through the foreign market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Made in China&#8221; goes West<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Electronic products and telecommunication<\/h3>\n\n\n\n<p>Since Japanese and South Korean products debuted in the West, Chinese brands have struggled to gain customers\u2019 trust. Despite that, few names were able to become recognizable. The most popular are Huawei and Lenovo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products-1024x768.jpg\" alt=\"huawei products\" class=\"wp-image-9224 lazyload\" style=\"width:600px\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products-1024x768.jpg\" alt=\"huawei products\" class=\"wp-image-9224 lazyload\" style=\"width:600px\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products-1024x768.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products-300x225.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products-768x576.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/huawei-products.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Achieving success and meeting the customer\u2019s high demands took more than 10 years. Many other brands started to follow in their footsteps as well. Xiaomi and ZTE are the best examples. They specialize in smartphone production as an opponent to the famous Samsung and Apple. The other corporation that tries to expand in the West is China Telecom. Their online shop already has an English version.<\/p>\n\n\n\n<p>Some time ago, an AGD brand called Haier started to show its big potential. Their catchy slogan, \u201cHaier and higher,\u201d is the key to their success. They are already well-established in 30 European countries and are still trying to conquer the unconquered.<\/p>\n\n\n\n<p>Air-conditioning and TV from Changhong are well-known. The 3D television is its export hit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finances and insurance<\/h3>\n\n\n\n<p>The fame of solvency and good standards brought some Chinese banks to the West. The most popular one is the Bank of China, which even has its headquarters in Europe. The other thriving financial institution is the Industrial and Commercial Bank of China. The smaller ones people are familiar with in Europe are the China Construction Bank, the Agriculture Bank of China, and the Bank of Communications. Their main aim is to stand by Chinese businesses in the European world.<\/p>\n\n\n\n<p>Chinese insurance companies are very serious about creating a deep bond with their customers. The uniqueness of Ping An or China Life\u2019s offer is not only tempting prices, internet service, and sales, but also an unusual fusion with a bank, providing the customers with both services. Even though they are not that recognizable in Europe, their potential and competition for their western equivalents are able to convince wary foreign customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transportation<\/h3>\n\n\n\n<p>Lately, the Chinese have shown a big desire to make an appearance in the Western car industry. Finally, the first Chinese car, Qoros 3, passed the Euro NCAP crash test with flying colors. It was the beginning of the long journey that led to the production of fully Chinese cars for the European market. Surprisingly, the Swedish car producer Volvo was bought by Geely Automobile, making them somewhat semi-Chinese. On the other hand, BYD Auto noticed the European obsession with everything connected to ecology, and they took this hint.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-1024x683.jpg\" alt=\"BYD Auto\" class=\"wp-image-9225 lazyload\" style=\"width:600px\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-1024x683.jpg\" alt=\"BYD Auto\" class=\"wp-image-9225 lazyload\" style=\"width:600px\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-1024x683.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-300x200.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-768x512.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto-1536x1024.jpg 1536w, https:\/\/www.examinechina.com\/wp-content\/uploads\/BYD-Auto.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Their electric buses are now even on European roads. Another Chinese representative is <strong>Sany<\/strong> Corporation, which manufactures heavy machinery. In the West, they are known for promoting and sponsoring the NASCAR race. Air China is very popular as well. They operate flights between Europe and Asia in agreement with local airports. They are also a part of the Star Alliance program, offering a high standard of service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apparel<\/h3>\n\n\n\n<p>Chinese fashion brands are not popular among Europeans. However, the giant clothing chain Bosideng decided to break the stereotypes associated with Chinese products and opened a shop in the heart of London. They are looking forward to expanding their clothes in new places as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-1024x768.jpg\" alt=\"Chinese clothing\" class=\"wp-image-9226 lazyload\" style=\"width:600px\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-1024x768.jpg\" alt=\"Chinese clothing\" class=\"wp-image-9226 lazyload\" style=\"width:600px\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-1024x768.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-300x225.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-768x576.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-1536x1152.jpg 1536w, https:\/\/www.examinechina.com\/wp-content\/uploads\/chinese-clothing-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Ecology-related innovations<\/h3>\n\n\n\n<p>Following the trends of the Western market, the Chinese corporation Suntech Power achieved considerable success as a solar panel manufacturer. Their work is mainly adapted to meet Western needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Food<\/h3>\n\n\n\n<p>The import of Chinese food products is restricted to seasoning and alcoholic beverages due to Europeans\u2019 great distrust. The most famous are Qing Dao (romanized as Tsingtao) beer and rice vodka (known as baijiu- \u201cwhite alcohol\u201d).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-1024x683.jpg\" alt=\"Chinese supermarket\" class=\"wp-image-9227 lazyload\" style=\"width:600px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-1024x683.jpg\" alt=\"Chinese supermarket\" class=\"wp-image-9227 lazyload\" style=\"width:600px\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-1024x683.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-300x200.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-768x512.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket-1536x1024.jpg 1536w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Chinese-supermarket.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>They are sold not only in Asian restaurants but also in normal supermarkets. The demand for Asian seasoning is also high. One of the more popular ones is the Fish Well company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traditional Chinese Medicine<\/h3>\n\n\n\n<p>Nowadays, many people look for alternative forms of medicine to cure themselves. The demand is very high. Even though the name may not ring a bell to the customers, the company Tong Ren Tang dominates the Western market. The products of Yunnan Baiyao are also well-known among people for their ability to ease rheumatic-related pain.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-1024x512.jpg\" alt=\"Traditional Chinese Medicine\" class=\"wp-image-9228 lazyload\" style=\"width:600px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-1024x512.jpg\" alt=\"Traditional Chinese Medicine\" class=\"wp-image-9228 lazyload\" style=\"width:600px\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-1024x512.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-300x150.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-768x384.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine-1536x768.jpg 1536w, https:\/\/www.examinechina.com\/wp-content\/uploads\/Traditional-Chinese-Medicine.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right from the beginning, Chinese products have been very well-known for their cheap price and inferior quality. People often saw them as tacky, and the \u201cmade in China\u201d tag was not welcomed. Thanks to the not-up-to-standard Chinese goods in small &#8230; <a title=\"Breaking the Great Wall \u2013 &#8220;Made in China&#8221; goes West\" class=\"read-more\" href=\"https:\/\/www.examinechina.com\/made-in-china-goes-west\/\" aria-label=\"Read more about Breaking the Great Wall \u2013 &#8220;Made in China&#8221; goes West\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[173,159,174,175,176,152],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-china-cars","tag-china-electronics","tag-china-goes-west","tag-china-medicine","tag-china-products","tag-made-in-china","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":3,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":9230,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/481\/revisions\/9230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/media\/3127"}],"wp:attachment":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}