{"id":973,"date":"2019-06-14T14:15:27","date_gmt":"2019-06-14T14:15:27","guid":{"rendered":"https:\/\/examinechina.com\/blog\/?p=973"},"modified":"2023-05-22T13:07:25","modified_gmt":"2023-05-22T13:07:25","slug":"e-commerce-china","status":"publish","type":"post","link":"https:\/\/www.examinechina.com\/e-commerce-china\/","title":{"rendered":"E-commerce in China"},"content":{"rendered":"\n<p>China is the world&#8217;s biggest e-commerce market. It has over 50% of e-commerce sales, totaling to 2.78 trillion USD. Among the products that the Chinese buy online are clothes, cosmetics, electronics, and even fresh produce (more than 50% of customers). New trends and interest in foreign and luxury goods also contribute to the rapid development of e-commerce in China. See where the Chinese buy online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leading Chinese e-commerce platforms<\/h2>\n\n\n\n<p>E-commerce gives foreign suppliers an opportunity to sell their products and speed up procedures, benefit from favorable tax policies, and, what\u2019s most important, they don\u2019t have to license their operations.<\/p>\n\n\n\n<p>If you want to expand into the Chinese market, you should find out which Chinese e-commerce platforms are the best for your brand to get the most profits. The vast majority of Chinese e-commerce transactions (80%) take place on e-commerce marketplaces.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms-1024x512.jpg\" alt=\"E-commerce in China four biggest platforms\" class=\"wp-image-6779 lazyload\" width=\"500\"\/><noscript><img decoding=\"async\" src=\"https:\/\/examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms-1024x512.jpg\" alt=\"E-commerce in China four biggest platforms\" class=\"wp-image-6779 lazyload\" width=\"500\" srcset=\"https:\/\/www.examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms-1024x512.jpg 1024w, https:\/\/www.examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms-300x150.jpg 300w, https:\/\/www.examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms-768x384.jpg 768w, https:\/\/www.examinechina.com\/wp-content\/uploads\/e-commerce-in-china-four-biggest-platforms.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Taobao \u6dd8\u5b9d<\/h3>\n\n\n\n<p>Website: <a href=\"https:\/\/www.taobao.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">taobao.com<\/a><\/p>\n\n\n\n<p>Types of stores: personal store, domestic enterprise<\/p>\n\n\n\n<p>Cross-border supported: no (you need to establish a legal entity in China)<\/p>\n\n\n\n<p>Business model: C2C (consumer to consumer)<\/p>\n\n\n\n<p>Taobao is an online marketplace owned by Alibaba Group. It is most popular among people aged up to 24. Most Taobao users live in tier 1 cities like Beijing, Shanghai, Guangzhou, and Shenzhen. The number of monthly active users is over 440 million, and they visit the site 8 times per day. There is slightly more female user compared to male users (52%\/48%). There are all sorts of products sold on Taobao, mostly clothes, cosmetics, beverages, groceries, leisure goods, and furniture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">JD \u4eac\u4e1c\u00a0<\/h3>\n\n\n\n<p>Website: <a href=\"https:\/\/www.jd.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jd.com<\/a><\/p>\n\n\n\n<p>Types of stores: JD market supplier, domestic &amp; overseas enterprise<\/p>\n\n\n\n<p>Cross-border supported: yes<\/p>\n\n\n\n<p>Business model: B2C (business to consumer)<\/p>\n\n\n\n<p>Jingdong, also known as JD, is mostly used by males (2\/3 of users). There is approx. 200 million monthly active users, most living in tier 1 cities. JD users buy groceries, fast-moving consumer goods, electronics, and clothes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinduoduo \u62fc\u591a\u591a<\/h3>\n\n\n\n<p>Website: <a href=\"https:\/\/www.pinduoduo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pinduoduo.com<\/a><\/p>\n\n\n\n<p>Types of stores: personal store, domestic enterprise, flagship store<\/p>\n\n\n\n<p>Cross-border supported: yes<\/p>\n\n\n\n<p>Business model: C2M (consumer to manufacturer)<\/p>\n\n\n\n<p>Pinduoduo is most popular among customers over the age of 46. There are over 720 million monthly active users, most of which are male users. 24% of users live in tier 1 cities. The most popular products are sports goods, clothes, fast-moving consumer goods, and groceries. It is a popular site for gathering many people to buy products at an attractive price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Xiaoshongshu \u5c0f\u7ea2\u4e66<\/h3>\n\n\n\n<p>Website: <a href=\"https:\/\/www.xiaohongshu.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xiaohongshu.com<\/a><\/p>\n\n\n\n<p>Types of stores: brand station, Xiaohongshu supplier, exclusive distributor store, flagship store<\/p>\n\n\n\n<p>Cross-border supported: yes<\/p>\n\n\n\n<p>Business model: B2C (business to consumer)<\/p>\n\n\n\n<p>Xiaohongshu (Little Red Book) is a female-dominated e-commerce platform. About 57% of the users live in tier 1 cities, and the monthly traffic is 100 million users. 32% of the users are under 24, and 33% are 25-30. The top products sold on Xiaohongshu are cosmetics and beauty products. Recommendations drive sales.<\/p>\n\n\n\n<p>Online shopping is very convenient, particularly when using extremely popular mobile payments. Find out what are the <a href=\"https:\/\/examinechina.com\/blog\/trends-and-statistics-of-chinese-e-commerce\/\">most popular payment methods in China<\/a> for-e-commerce purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>China is the world&#8217;s biggest e-commerce market. It has over 50% of e-commerce sales, totaling to 2.78 trillion USD. Among the products that the Chinese buy online are clothes, cosmetics, electronics, and even fresh produce (more than 50% of customers). &#8230; <a title=\"E-commerce in China\" class=\"read-more\" href=\"https:\/\/www.examinechina.com\/e-commerce-china\/\" aria-label=\"Read more about E-commerce in China\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":2761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[94],"tags":[82,122,216],"class_list":["post-973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-in-china","tag-chinese-e-commerce","tag-e-commerce","tag-infographic","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/comments?post=973"}],"version-history":[{"count":3,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":6780,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/posts\/973\/revisions\/6780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/media\/2761"}],"wp:attachment":[{"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/media?parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/categories?post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.examinechina.com\/wp-json\/wp\/v2\/tags?post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}